We are in the throes of a transition where every publication has to think of their digital strategy. - Bill Gates
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves. - Steve Jobs
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter Drucker
In order to create a great marketing strategy, you must first look inward at what makes the company special. What are the most essential things for customers to learn and know about?
Building a relationship between the customer and the company's brand is extremely important. What will the customer remember most about you?
Creating content is only the first step to attract customers. A successful company then creates a strategy for how to disseminate that content in the most efficient way.
Once the website is live, a successful company must then constantly analyze its performance and how well it is attracting potential customers.
Simply stated, the future of business is social. The success of your business will largely depend on how well you engage your customer base in social marketing.